Our design process ensures we understand your business so that we our can tailor designs to meet your unique businesses needs. You'll love knowing you have full control of your project, without having to shoulder the burden of the strategy. Our design process, including a thorough creative brief, experienced designers and knowledgeable design consultants, ensures your design will evoke the emotional response you desire to attract the right customers for your business.
We stand behind the philosophy that a good logo has to do more than just look pretty; it has a functional purpose. Your business image depends on a logo design that is polished, distinctive, and memorable. Our designers understand the specific functionality of quality logo design.
A great logo should
Distinguish your company from your competition
Don't try to emulate another company. Be your own brand. Less than a decade after Coca-Cola was born, Pepsi quickly became successful by setting themselves apart rather than trying to emulate the leaders.
Use meaningful colors
Different colors and shades can have different effects on people because of color association. Green is associated with the environment and is an appropriate logo for a company like the Sierra Club or Greenpeace. However, green is also associated with motion sickness so would be a poor choice for the interior of a car.
Use an appropriate font
You may generally gravitate to bold, exciting fonts, or feminine curvy fonts but if you are a ballet company, you should probably avoid harsh, clunky lettering, and if you are a football team, you should probably avoid graceful, delicate lettering, even if it's more attractive to you.
Your logo can have some elaborate features but it should be simple enough to make a quick statement.
Your logo should make a statement about your company. The next time a customer needs your kind of business, he'll choose you just because of brand recognition.